Community bankers are dealing with the
immediate issues presented by the new financial reform act and are
anticipating what the impact will be as other provisions are ironed
out over the next two years. Simply put, the new regulations will
reduce fee income, increase the cost of funds for banks, and result
in significant internal regulatory compliance and reporting costs.
There are reports that many small
banks are concluding that the amount of change will require them to
sell out to larger banks. There have been more than 120 bank
failures so far this year. And, while the signs of economic recovery
are registering faint positives, the year-over-year statistics are
unsettling. Banks started amending their fee structures in
anticipation of the regulation changes earlier this year;
consequently, fees from deposit accounts are down more than 7% from
the same period in 2009. Assets are down by 1%, and credit card
balances are down 2.5%, reflecting a cautious public.
The changes in NSF fees and the
lower interchange rate represent the most obvious reductions in fee
income. While the interchange rate change is targeted at banks with
more than $10 billion in assets, smaller community banks are
expecting they will have to follow suit. This will put bottom-line
pressure on every community bank, and bankers are discussing various
steps to recapture that revenue. A comment on the changes by
JPMorgan Chase’s chairman and CEO, Jamie Dimon, was succinctly put:
“If you’re a restaurant and you can't charge for the soda, you’re
going to charge more for the burger.” Community banks are planning
a variety of pricing moves to recover lost income, including
eliminating free checking and instituting a monthly fee that is
waived only if a significant monthly average balance is maintained.
Other banks are opting to direct customers to ATMs rather than
tellers. They are structuring lower fees on deposit accounts with a
maximum of two teller visits per month.
The cost of funds is growing as well
with a regulation change that will allow interest on business
deposit accounts, and this will likely impact the community banks
more than the money center or super-regional banks where larger or
more sophisticated commercial customers already have sweep accounts.
The hidden but real variable cost
that will play out for all banks is the cost of compliance, which
relates to additional reporting and procedures that will be
necessary to comply with regulation changes. These changes will
include:
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Adding staff in compliance |
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Adding work for new business and credit staff |
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Adding procedures (time) to open accounts |
This additional time to open new
accounts will logically limit cross-sale opportunities and either
lengthen the customer’s wait time or increase the number of banking
staff. Martin Zorn, Chief Administrative Officer for Tennessee
Commerce Bank, was recently quoted in
Bank Systems and Technology:
“There is going to be more regulation, so in preparation we need to
go to IT and all other departments to find efficiencies to do what
we are doing more cost-effectively.”
From our
discussions with CFOs and CEOs, we know that this is exactly what
the efforts of the next two years will focus on. Activities will be
directed to significantly reducing operating expenses. The necessary
reductions will not simply come from incremental changes in targeted
areas. The changes will require a dramatic reduction in labor costs
and process time, but improving the customer experience will need to
be kept a primary objective. Bankers need to work actively and
systematically to offset the additional costs and loss of revenue so
that when the economic recovery is finally complete, bank
performance improves as well.