Measures That Matter: Insights to Process Improvement
Thirty years ago, when I joined the Nolan Company, we were known as
an organization that measured performance. As the saying goes, “If
you cannot measure it, you cannot manage it”—and, certainly, you
cannot evaluate the need for improvement. Measurement is the
starting point for most meaningful improvement initiatives.
Putting a stake in the ground to understand each client’s current
performance is part of the DNA of the Nolan Company. Our fact-based
approach has not changed. We have added annual industry studies to
generate meaningful comparative data to help management establish
improvement targets and, in cases where more specific measures are
required, we conduct flash surveys among like-sized organizations.
In banks and other financial services organizations, the measures
that matter most help management understand the company’s:
 | Productivity (work volumes per employee per day/week/month); |
 | Cycle time (the length of time between when a customer asks
for a product or service and when it is completed); |
 | Error rate (the ratio of work completed to rework); |
 | Unit cost (the operating cost of the area performing the
work compared to the volume of work completed); |
 | Customer satisfaction (measured directly—through recorded
complaints, customer surveys, or focus groups, or
indirectly—through customer attrition and changes in call center
service requirements); and |
 | Sales volumes or achieved levels. It is important to
concentrate on measures that matter, so we are careful to
compare net new business in addition to top-line growth. |
So how does a management team use the
measures to make decisions? The line-of-business performance data
establishes how any bank compares to like-sized and structured
organizations. We collect and analyze measures from high-performing
banks and average organizations alike so that management can see the
potential for improvement. Initiatives can then be prioritized and
specific goals can be set in real terms (for example, a reduction in
error rate, cycle time, or unit cost or an increase in capacity or
net new business).
The assigned improvement team can then
examine its bank’s process measures to evaluate ideas for change.
Measures help to advance the process objectives. This check in the
creative process encourages the team to stay on task and work toward
a common goal. A fact-based case can be constructed for
recommendation. Upon approval, the implementation team uses the
expected new measures as a check on their effectiveness.
Industry knowledge and measures that
matter are indispensable to realizing substantial improvements and
managing growth effectively.