Click here to go directly to survey or
Learn more below...
NBPCA is a not-for-profit organization whose mission is to contribute to the continued growth and success of the network-branded prepaid card industry. Membership
includes the leaders and drivers of this prepaid market and includes firms of all sizes in the value chain (card brands, processors, banks, program managers, legal, media, marketing, etc). NBPCA serves to educate and advocate as a single voice for
prepaid to consumers, government and media.
More information about the NBPCA may be found at
www.nbpca.org.
Robert E. Nolan Company is a
management consulting firm specializing for over 38 years in the
Banking, Insurance, and Health Care industries and is a member of
NBPCA. Nolan’s special areas of capability include Business and IT
Strategy development, Program and Project Management, and
Operational and Productivity efficiencies. Nolan also conducts
original industry research such as the Banking Performance Study.
About The survey
Prepaid cards are the fastest growing method of payment in the United States today. We are
all familiar with the ubiquitous Gift Card (a prepaid card) but
Mercator tells us there are 33 types of prepaid card products in the market. These products include:
payroll cards, government benefit cards, health/benefit cards, rewards/rebates,
general purpose reloadable, insurance and catastrophe,
and T&E, to name a few. These products have proven very sticky both to consumers and to businesses, which is driving growth and attractiveness to banks of all sizes.
As can be seen, in addition to the consumer purchased, many of the prepaid cards are also very suitable and targeted to small- and medium-sized businesses, which also makes up a large percentage of the regional and community bank market.
However, only a small percentage of network-branded prepaid cards are issued by Regional and Community Banks (RCBs).
Purpose of survey
The purpose of this survey is to better understand how network
branded (Amex, Visa, MasterCard, Discover) prepaid cards are understood, viewed, and used by the RCB market, and
particularly how these sticky products can best fit into the banks'
product mix. Issuers have found prepaid to fit into both their
consumer and small business portfolios to build deposits, create new
revenues, and strengthen existing and build new relationships. This survey is designed to take 10-15 minutes of time to
complete.
Win an iPad!
One survey participant, picked at random will win a new iPad.
The rules for being a winner include:
