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Case Study

A Large Life and Annuity Provider
Unit Cost Reduction

 

A large life and annuity provider exited the general agency individual life insurance market in the 1990s. They were left with a shrinking, closed block of traditional individual life insurance policies that continued to require policyholder service and support. For the past few years, their efforts to reduce the cost per policy have been successful. However, the current cost per policy was still at $43.19, while industry benchmarks suggest an ideal cost of $30.82.

The client retained the Robert E. Nolan Company to analyze and evaluate their traditional life operating expenses. The objectives of the project were:

bulletredesign the operational processes, consistent with industry best practices, in Policy Owner Service, Call Center, Premium Administration and Claims;
bulletevaluate budget expenses impacting traditional life and recommend changes to reduce unit costs;
bulletreduce expenses to bring traditional life unit costs in line with industry benchmarks; and,
bulletsecure outsourcing information and costs from Third Party Administrators (TPAs) for evaluation by the Steering Committee.


The scope of the project covered the expenses for traditional life as well as the various units and the processes associated with it.

Project Approach

A Steering Committee was formed to oversee the project. A participative workshop, facilitated by a Nolan consultant, utilized the client’s employees to redesign the fundamental processes.

Nolan consultants conducted an evaluation of all budgetary items, both direct and allocated. Nolan also contacted and secured proposals from TPAs who had an interest in administering the closed block of individual life policies.

Impact and Results

The client recommendations resulting from the project include:

bulletreducing operational expenses through process redesign;
bulleteliminating selected non-value-added expenses from the budget;
bulletrestructuring and flattening the organization; and,
bulletintroducing more control over the process functions to improve productivity.


Many of the recommendations have been incorporated into the development of the 2001 budget. Other recommendations will be initiated in 2001, with financial impact occurring in 2002.



Year

Unit Cost in Relation to Industry Benchmark
(Before Corp. Overhead)

Improvement
Percentage
(Before Corp. Overhead)

1997 Actual

199%

baseline

1999 Actual

140%

30%

2000 Projected

131%

6%

2001 Budget

119%

10%

Project’s Potential Target


101%


15%

The Future

The Steering Committee accepted four proposals from TPAs and is reviewing them for possible consideration. They recognize that the closed block will continue to shrink while many expenses will remain fixed, causing the unit cost to rise. In addition, the current system is outdated and will not be a viable solution for this block or for the other products it supports. Consequently, over time, a TPA may provide the optimum solution for managing unit cost.

The client successfully brought the unit cost of this block of business in line with industry benchmarks. This has afforded them the time needed to develop and implement a future strategy for the company’s closed block of individual life policies.