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January 7, 2009
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The Robert E. Nolan Company is an operations and technology consulting firm specializing in the health care industry. For 35 years, we have helped clients redesign processes and apply technology to improve service, quality, productivity, and costs.

Our staff members are all senior industry experts with 15+ years in the industry. Visit www.renolan.com to for health care articles, white papers, and client success stories.


Pizza or Primary Care?
By Merit Smith
Vice President and Health Care Practice Director
merit_smith@renolan.com

There is a debate raging in California over reimbursement rates for primary care physicians. California is proposing to pay PCPs $21.40 per visit. Meanwhile, depending on how you tip, a large pizza with two toppings costs $25. Something is badly wrong with health care in the Golden State.

As believers in the importance of primary care, we are concerned about it. Specifically, three long-term problems with primary care are as follows:

Primary care is not appreciated by health care policymakers. There is a huge bias toward procedure-based medicine that puts down the central role of primary care. But look at where the money goes. Health care policymakers preach prevention and integrated disease management, but they don't fund primary care, where highly-leveraged work is done.

The supply of PCPs is increasingly out of balance with demand. Medical students opt for higher-paying procedural specialties or services that offer less demanding lifestyles and work schedules. Some of this is money; some of it is the reduced prestige that our society and policymakers attribute to America's front-line doctors.

Health plans and insurers are making the situation worse. In a highly-competitive market with pressure for cost control and more competitive products, many payers are contributing to the problem. Sometimes their role in the problem is obvious, such as when they cut already-low reimbursement rates. Low reimbursement rates have two negative impacts—in the short term, they make the PCP "pick up the pace" and see more (do more) to cover their costs. This leads to lower quality and less satisfying medicine. Longer-term, stingy reimbursement rates send an economic signal that drives down the supply of PCPs.

Are there practical things that health plans can do? Of course there are. A visionary health plan CEO might consider these simple steps:

  • Understand the supply and demand for primary care in your market. Go to Kaiser's www.statehealthfacts.com or call me at 719-339-9803.
  • Ask your medical staff and finance staff to work together to brief you on how your plan treats primary care. Ask them to show you how an expanded role for primary care could improve quality and cost of care for your members.
  • Ask your state HMO association or AHIP to become active in the primary care problem. (Don't worry about politics; improving primary care is a win-win issue.)

We're not saying raise reimbursement rates. We're suggesting, rather, that you study the problem and do what makes sense (and we think you'll do the right thing). In primary care—as in pizza—you get what you pay for.