Troubled by the "New Normal"?
By
Dennis Sullivan
Chairman & CEO
Are you as tired of hearing the phrase "new normal” as I am? The “new
normal” is just another catchphrase that makes for good headlines and
negative articles lamenting the glass as being half empty. It focuses on
what we no longer have—how things are worse today than yesterday. It
basically says, live with it; business is bad and so is your life.
You have two choices in business: accept mediocrity or find a solution
to a better way. Look for the white space in your line of business and
make the adjustments to be a leader. It is all about adapting, a
willingness to change, and the ability to get your team to create a
positive new normal. Your specific market may be smaller today, but that
challenges you to innovate and find a better way of delivering your
service to your customers and be at the top of your market.
Are you up to the challenge? Now is the time to step up your focus and
energy in all facets of the business—sales, operations, service
delivery, and product design. Winners adjust! Be a winner, and you will
love this new normal of being at the top.
